Blog Log

An ongoing series of informational entries

SEO in 2020

January 29, 2020

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SEO isn't dead. It's just evolving...

2020 Digital Marketing Trends

January 23, 2020

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Top Digital Marketing Trends for 2020

How to Optimize Google My Business

January 19, 2020

How to completely optimize your Google My Business listing for 2020

How to Optimize Google My Business

Complete your business information and add a description

Upload more and better images

Respond to Google My Business reviews (yes, all of them)

Use posts to promote events, offers, and content

Create and upload videos

Add shortname

For local businesses, one of the best tools you have is Google My Business.

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Our First Blog Entry - The Benefits of Blogging

January 17, 2020

Benefits of Blogging for Small Business Owners in 2020

Are there any benefits of blogging? 

Sure there are. Today we want to expand on the benefits of blogging to business owners to show you just why you should have a blog if you don’t already. And if you do, then we’ve got some tips for you to help you see more benefits from your blogging efforts.

Blogging for Small Business Owners

As a business owner, if you find yourself a little clueless about what exactly is blogging let alone the benefits of blogging, there’s nothing to fear. You are at the right place! 43% of business owners say they don’t know what blogging is or don’t actively blog for their business. In this age of online marketing, these businesses are likely missing out on more customers and sales.

Spoiler alert! – 55% out of the ones that do, use it as their #1 inbound marketing strategy and say they have benefited from it.

A blog is a compilation of thoughts, facts, and expert opinions relating to the business, industry or its audience

It is a written piece of information that lives online and can be accessed by anyone who visits that company’s website.The world wide web has revolutionized the way business owners think about advertising. Not just in terms of broadcast media and publications.

It has changed the way consumers actually consume media.

By opening different avenues for information gathering, this has made companies rethink and often reconfigure their inbound marketing strategy.

Many companies now practice a strategy where consumers come to them for information rather than them pushing sales via outbound strategies to spread awareness about their products. This is one of the biggest benefits of blogging. The change in how companies do business.

Here’s some important data to start with:

Businesses that publish regular content receive 8x more traffic
Blogging helps reduce overall marketing spend by more than 60%
Blogging helps in achieving 3x more leads

Also, blogging is a great way for businesses to share knowledge with their customers about the industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as an industry leader and subject matter expert. It helps consumers build trust and confidence in your brand. A user who reads your blog often naturally has a relationship with you and trusts you.

StayOnTop of the Competition

A business that has an active blog on its website is more likely to get a visitor to make a purchase. A recent marketing study concluded that 55% of users are encouraged enough to buy from a business if they have a consistent and interesting blog. A business with a steady blog is not only seen as an expert by users, but it also creates value that indirectly helps a consumer choose products and services.

The Benefits of Blogging Don’t End There…

The benefits of blogging don’t just stop with you having a blog on your website. If you can divert enough traffic to it, soon you will start to see an uptake in sales. People will not only start trusting you more but also buy more products from you. It can be a key tool in your marketing arsenal.

Our team of content wizards has worked with clients across multiple industries. There are many types of blogging tactics that suit a business and it’s target audience. Finding the right ones for your brand is all it takes. And we can help you out with that.

We are a full-service digital marketing agency that manages more than just blogging for your business

We can also mange your SEO, social media profiles, website design, and email marketing to increase your blog traffic, leads, and conversions.Get more for your marketing money today with the personalized attention your business deserves.

Click here to get started on a customized content marketing plan tailored to your industry, brand, and target audience.